Google Behind The Camera
Empowering Digital Storytellers Across Nigeria
An intensive digital storytelling and video production accelerator created in collaboration with Google to equip emerging African content creators with modern production and audience monetization skills.
Project Overview & Impact
Google Behind The Camera is a strategic initiative designed to level up Nigeria's vibrant creator ecosystem. Implemented by Del-York Creative Academy in partnership with Google, the program provides high-touch training in technical video craft, digital audience strategy, and video monetization.
Participants receive hands-on instruction from seasoned Nollywood directors, digital media strategists, and Google product experts. Training modules cover cinematography, lighting, sound design, YouTube channel growth, and AI-assisted workflows.
By bridging technical production standard gaps, Google Behind The Camera enables creators to build sustainable digital media businesses, scale their global reach, and monetize authentic African narratives.
Key Impact Metrics
Core Strategic Pillars
Cinematography & Lighting
Professional mobile and camera setups, lighting techniques, and framing for high-engagement video.
Digital Monetization
Optimizing YouTube channels, content strategy, brand sponsorships, and audience analytics.
Audio Excellence
Crisp audio recording, lavalier setup, noise reduction, and sound design for online video.
AI for Creators
Utilizing generative AI tools for scriptwriting, storyboarding, captioning, and post-production workflows.