The Key Account Manager focused on executing the management of the agency’s clients and brands by nurturing client relationships, ensuring the development and the successful execution of PR, Marketing & Communication strategies and campaigns. This role requires entrepreneurial skills, strategic thinking, and the ability to manage multiple projects simultaneously while overseeing projects from inception to completion. You will work closely with cross-functional teams, including Marketing/sales, Communications, Creative, Events. The role delivers an exceptional level of client service and strategic/creative thinking, as well as, having an active role in driving efficiency and leading growth across all the categories.
Our ideal Account Manager must be willing to work closely with clients and is always eager to be a part of something new and dynamic. He/ She must be willing to build and maintain strong relationships with clients across markets, becoming a trusted and valued advisor and delivery specialist.
Responsibilities
- Serve as the primary point of contact for assigned clients, maintaining strong, long-lasting relationships.
- Understand clients’ business needs and objectives, providing strategic counsel to help them achieve their goals.
- Regularly meet with clients to discuss ongoing projects, gather feedback, and identify opportunities for upselling or cross-selling additional services.
- Ensure client satisfaction by addressing concerns promptly and providing solutions to any issues that may arise.
- Oversee the planning, execution, and delivery of PR, marketing, and communication campaigns, ensuring they are completed on time, within scope, and on budget.
- Track and report on project financials, including budgeting, forecasting, and invoicing, ensuring transparency and accuracy.
- Develop project timelines, allocate resources, and manage budgets effectively. Coordinate with internal teams, including marketing, creative, production, events, media and communications teams, to ensure seamless project execution.
- Coordinate with media outlets and influencers to secure coverage and placements that align with the campaign objectives, ensuring maximum visibility and engagement.
- Ensure all campaign deliverables meet the highest quality standards and are consistent with the brand’s messaging and goals.
- Monitor project performance, using analytics and KPIs to track progress and make data-driven decisions.
- Prepare and deliver comprehensive project reports and updates to clients and internal stakeholders.
- Collaborate with clients to develop strategic communication plans that align with their business objectives.
- Conduct market research and competitor analysis to inform strategy development and identify new opportunities for clients.
- Contribute to the development of proposals and pitches for new business opportunities, working closely with the business development/sales team.
- Work with the creative team to develop compelling content, press releases, and marketing materials that resonate with target audiences.
- Oversee the execution of digital marketing initiatives, including social media, SEO, email marketing, and online advertising.
Qualifications/Skills
- 5+ years proven experience in account management, client services, or a related role within the PR, marketing, or communications industry.
- Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.
- Strong understanding of integrated marketing and communication strategies, with experience in digital and traditional media.
- Exceptional communication, presentation, analytical and interpersonal skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in project management tools and software, as well as CRM systems.
- Strong analytical skills, with the ability to interpret data and make informed decisions.
- Leadership qualities, with the ability to motivate and guide teams toward successful project completion.
- Knowledge of current industry trends and events, local and international media, best practices, and emerging marketing, writing, and communication technologies.
- A keen attention to details