The Motion Graphics Designer is responsible for conceptualizing, designing, and producing visually compelling static and animated content for multi-platform use. This role combines advanced graphic design skills with motion graphics, animation, VFX, and special effects expertise to support storytelling and brand expression across campaigns, media content, product launches, and internal communication materials.
The ideal candidate is a highly creative and detail-oriented professional with strong conceptual thinking, technical execution, and a passion for visual storytelling. The role requires a self-starter who can translate creative concepts into impactful visual experiences while ensuring brand consistency across all platforms.
Key Responsibilities
- Design high-quality graphics for digital, print, social media, marketing campaigns, presentations, and branding materials.
- Create visually compelling 2D and 3D animations for video, digital content, and motion-based storytelling.
- Enhance videos with branded animation, motion graphics, transitions, and visual effects.
- Produce animated infographics, product demos, explainer videos, logo animations, and promotional content.
- Apply motion design principles, kinetic typography, and animation techniques to improve audience engagement.
- Integrate 3D elements, CGI, and VFX into live-action footage and creative projects.
- Perform tasks such as compositing, motion tracking, rotoscoping, visual enhancement, and basic colour correction.
- Translate creative briefs and concepts into engaging visual stories that align with brand objectives.
- Ensure all designs and motion content reflect brand consistency, visual identity, and communication strategy.
- Collaborate with producers, content creators, developers, marketers, and other creative teams to deliver impactful multimedia content.
- Manage multiple creative projects across different timelines while maintaining quality and meeting deadlines.
- Organize, maintain, and archive design assets for easy access, reuse, and scalability.
- Stay updated with emerging design trends, creative tools, animation techniques, and industry best practices.
Preferred Qualifications
- Bachelor’s Degree in Graphic Design, Visual Communication, Fine Arts, Multimedia Design, or a related field.
- Minimum of 3 years of professional experience in graphic design, motion graphics, animation, or a creative environment.
- Strong portfolio demonstrating expertise in graphic design, branding, motion graphics, and multimedia content creation.
- Experience creating content for digital platforms, social media, advertising campaigns, and brand communications.
- Experience working within creative agencies, media, technology, or marketing-driven organizations is an advantage.
Tools & Software Proficiency
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- CorelDRAW
- Adobe Lightroom
- Adobe After Effects (Advanced)
- Adobe Premiere Pro / Final Cut Pro
- Cinema 4D / Blender / Element 3D
- Maya / 3ds Max (Added Advantage)
- Octane Render / Redshift / Arnold (Added Advantage)
- Figma / Adobe XD (Added Advantage)
- Notion, Slack, Trello, Asana, or other collaboration tools
Core Competencies
- Typography, colour theory, and visual composition
- Strong understanding of branding and visual storytelling
- Creative thinking and attention to detail
- Video production and post-production knowledge
- Ability to manage multiple projects and deadlines
- Strong collaboration and communication skills
- Motion graphics and animation expertise (Added Advantage)